About

Revised: April 2023.
Location: Surbiton, UK

John is a Director of User Experience at Accenture Song, London. Accenture Song acquired Spark44 a joint venture agency working exclusively with Jaguar Land Rover and in his current role John is responsible for developing the user experience (UX) of the global and UK digital platform for this iconic British house of automotive brands.

Previously John spent 9 years at Dare, latterly as Joint Head of Experience Planning. Dare were a creative digital agency that helped brands, corporations and organisations of any size develop exceptional customer experiences. John worked with parkrun, BMW and Hakkasan. Historically he worked on Vodafone, Standard Life, Nike, Aviva, Ryanair, The Foundry and Penguin books. You can read about his time at Dare in his post, This was Dare.

Start here to see what I’ve written about the work I do.

Start here to see what I’ve written about running.

I used to write about user-centred design on the web but over time that has expanded to include just about anything with a customer-service and behavioural theory edge. I also curate the simple Tumblr blog This Is IA

I’m a runner, like so many people these days, with some marathons and ultras chalked-up, I’m a devotee of the minimalist or capsule wardrobe approach and, most importantly, an utterly obsessed father to our son.

For the desperate, there are archives of the stuff I used to write

You will find that I am scattered around the usual social networking sites including the running ones. I’m resolutely not on TikTok nor Snapchat.

Education: Psychology, University of York
Employment: Accenture Song